The International 2018 welcomed over 100 members of the media and social media influencers in its inaugural year at the Royal County of Berkshire Polo Club. With reviews from the Mail, The Guardian, Hello through to publications such as Horse and Hound and the Mayfair Times, the event has a great reach across many mediums.

Press: Bloxham PR -


2018 TV Coverage



Sky / Horse and Country TV

Pololine TV



In 2018, we were delighted to be supporting The War Horse Memorial project and hosting the inaugural launch of the Purple Poppy Appeal, dedicated to raise money for equine and military charities. 

After the matches and presentations, at approximately 6pm, a million purple poppy petals fell from the sky to signify the launch of the UK’s first national appeal to remember the service and sacrifice of horses, mules and donkeys during the First World War.

World-renowned soprano Christina Johnson debuted A Million Tears, a especially composed song for the project*, which will be released as a single in the New Year. 

Then, as music played, riders and horses dressed in uniforms of the Great War proudly rode through the spectacle as a low-flying plane drops the petals, watched on by thousands of spectators.

Jamie Morrison, Chairman of the Royal Berkshire said he and the team were honoured to be hosting the launch of a month long programme of activities to support equine and military charities across the UK - culminating in Purple Poppy Day on August 23rd 2018.

Alan Carr MBE, co-founder of The War Horse Memorial said to be able to launch the Purple Poppy Appeal in such a spectacular way is testament to the forward thinking of the Royal Berkshire team.

“International Day guests came from all over the world to enjoy the very best that polo can offer, and for us to have been given the opportunity to launch our appeal in such a dramatic way increased the profile of equine and military charities. All the monies we raised on the day were given to The Household Cavalry Foundation which is fitting as the music, Elegy to The War Horse, provided the backdrop to the event, and was specially written by Major Craig Hallatt, Director of Music and Officer Commanding the Band of the Household Cavalry”